The Power of Promotional Bags
A recent national study gauged the effectiveness of promotional products versus other advertising media. The study surveyed end buyers to identify how promotional products motivate, influence and impact recipients. These findings were used to formulate the cost-per-impression of a promotional product over more traditional media, like prime time television, national magazines and newspapers. The study confirmed that printed bags are a highly effective advertising vehicle, offering some clear benefits:
Very Impressionable: Bags made the highest number of marketing “impressions” over their lifespan, nearly 6,000 total impressions, more than any other promotional product. in addition, this was nearly twice the number for writing instruments or caps, and nearly 3 times the number of impressions made by shirts.
Staying Power: Even more remarkable, bags were kept a long time, more than 7 months.
User-Friendly: 83% said their reason for keeping a bag was because it was considered “useful”. The second most cited reason was its “attractiveness.”
Total Recall: 85% of recipients said they could clearly identify the advertiser who gave them the bag and said they now had a “more favorable” impression of the advertiser. Best of all, almost half reported a greater likelihood of doing business with the advertiser after receiving the bag!
Highly Cost Effective: The overall “cost-per-impression” for promotional products averages only 6/10th of a cent. That’s less expensive than traditional media such as prime time TV (2.4 Cents), national magazines (1.8 cents) or newspapers (9/10th of a cent).
All of this points to something we’ve known all along: that bags are functional, mobile and valuable– making them extremely effective marketing and branding vehicles. Companies who use bags to promote their business get a better return on their advertising investment and greater exposure and impact for their message.